“This investment gives us the growth capital needed to press fast forward on our product development efforts,” said Mike Orndorff, Sentrinsic CEO. “We are growing the size of our company and expanding the breadth of our product offerings.”

According to Orndorff, Sentrinsic’s proprietary technologies are uniquely suited to be easily integrated into existing industrial equipment and stand up to the rigorous, harsh environments in which these products operate. They use these technologies to unlock new capabilities and efficiencies in existing industrial products for their partners.

Sentrinsic’s first product, set to reach the market in the second half of 2010, is an energy efficiency device for industrial pumps. It combines the company’s patented, ruggedized, linear displacement sensor with Sentrinsic’s proprietary embedded conditioning and control electronics. “The device lowers pump energy consumption by up to 50 percent, saving end users 10 to 20 times the cost of their investment in energy bills over the life of the product,” said David Beck, chief operating officer of Sentrinsic.

About Sentrinsic
Sentrinsic is an innovative engineering products and services company that uses patented technology and embedded controls expertise to make industrial machinery smarter. The company partners with industrial and mobile equipment manufacturers to inject new technology into mature product lines. For more information, call (404) 254-1253, e-mail salesinfo@sentrinsic.com, or visit www.sentrinsic.com.

About GRA Venture Fund, LLC
The GRA Venture Fund, LLC is a private investment fund created to help finance promising companies that emerge through the Georgia Research Alliance VentureLab commercialization program. The fund's investors are the State of Georgia, private individuals, corporations and foundations. www.graventurefund.com